Analysts, and data specialists.
To allow a skilled data analyst to quickly evaluate large volumes of data without the need to write a script.
Used to understand how different sets of information interrelate, and to aid the design of dashboards so complex information can be clearly portrayed to other users.
Accelerate your understanding with Apteco Orbit™ Venn
Venn diagrams are a new addition to the extensive kitbag of dashboarding and customer data analysis functionality in the Apteco Orbit platform. Venn diagrams are a critical tool in your analytics arsenal and are used to compare and contrast groups of data depicted in sets. And they’re a highly effective communication tool to illustrate that comparison.
Connect your data for smarter decision making
Easily construct a Venn diagram with up to five sets by selecting data from an existing target audience, URN file or through a simple set of queries on the fly. Drill-down to explore data selections further or select the overlapping or non-overlapping segments to create audiences. By clicking on any segment or intersection you can utilise the zoom functionality to get a better understanding of the data within that section.
Easily create audiences for campaigning directly from your dashboard
Using the 'add to filter' function - which is available on all Orbit dashboard visualisations, you can easily select segments by simply clicking on the visualisation and adding to the filter. Targeted audiences can then be quickly created directly from the dashboard, for further analysis or to export and use for campaigning.