Actionable insights,
endless possibilities

Our end-to-end insight into action platform makes it easy to manage your marketing from start to finish and drive business growth. With Apteco you can simplify and streamline customer analysis and audience targeting, which means you shorten the time to insight discovery, activate audiences faster, and boost your marketing ROI.

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Our technology is trusted by brands around the world

"Apteco has revolutionised the way Plan International UK is able to access data and gain insight through using FastStats and Orbit. Adding PeopleStage to our toolkit has transformed our automated journeys, enabling us to improve supporter experience."

"Healthy Steps is a critical program helping to tackle childhood obesity, working together with DCX and the Apteco platform we have delivered an automated eight week comms journey and showing amazing results in the pilot phase."

"By utilising Apteco marketing software, we were able to track and measure the impact on guests of the Future Cruise Credits journey. Allowing us to understand behaviour and identify trends, adopting an agile approach to testing, offers and onward strategy."

"Possibly the greatest benefit is access to real-time data allowing us to respond to stakeholder data requests immediately and think more strategically about future campaigns."

"We’ve found the use of Apteco FastStats and PeopleStage to be of great benefit to our organisation, allowing easy access to our CRM data to perform quick and detailed data selections."

"For the first time, we can be confident that we truly have a supporter-focused view ensuring the right product, channel, timing, content, and action is correct for every supporter."

Supercharge your email marketing

Deliver personalised emails your audience will love

Design, automate and send responsive highly targeted emails directly from Apteco's marketing insights platform.

Boost results with powerful marketing data analysis software

Apteco helps you understand your customers better than ever before. Our best-in-breed software enables you to ensure that every piece of marketing is relevant, targeted, and personal.

Turn insight into action with Apteco

Watch our video and discover how to supercharge your campaigns in less than three minutes.

Apteco Orbit™

Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips. Use all your data to generate insights to action your campaigns. Connect, analyse, target and campaign, all in one beautiful and easy-to-use workspace.

Connect
Connect

Integrate all your data sources to connect your first-party customer behavioural data into a single view, and link seamlessly out to all your favourite fulfillment tools.

Analyse
Analyse

Explore transactional data and truly understand your audience, with unique visual data selection and mining capabilities, unlimited interactive dashboards and stunning visualisations.

Target
Target

Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and quickly create targeted customer segments.

Campaign
Campaign

Use your insights to create simple campaigns and monitor results. Upload data and automate campaigns using your existing martech stack and ESPs or our campaign management tools.

More marketing power when you need it

Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.

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Give every prospect and customer the personalised experience they demand

We're a safe haven for those drowning in data, giving you the tools to deliver an outstanding customer experience. To every customer. Every time.

Our aim is to help you to create and manage marketing campaigns that produce outstanding results, by putting the right marketing messages in front of the right customer at the right time. And we understand that this isn’t always as easy as it sounds.

That’s why we help you make sense of all your data, so you can understand each and every prospect and customer. It’s why we enable you to effortlessly segment your audience for maximum impact. And why we give you industry-leading software to run smart, automated campaigns that deliver real results – all in one platform, with seamless integration with your existing martech stack.

Powerful data analysis
Powerful data analysis

Target with pinpoint precision using your preferred analytical techniques, such as predictive modelling, customer profiling analysis, our patented Predictive Weight of Evidence (PWE) scoring, decision trees and clustering.

Tap into predictive analytics
Tap into predictive analytics

Build sophisticated campaigns that use behavioural modelling, customer journey analytics and predictive analytics to recommend the best next offer and improve conversion rates and engagement.

Campaign management made easy
Campaign management made easy

You’re in control at all times. Connect, consider, craft and campaign from one intuitive platform. Get instant access to live reporting from any device, 24/7.

Join our professional community

We’re part of an international community of partner networks, corporate customers, and individual users. Together, we share knowledge, experience, and expertise – and we win together.

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