"The impact of Apteco software for Greggs is the complete transparency around the customer journey. The new solution tracks the value of the Greggs customer and how this evolves over time."
"Apteco provided direct access for multiple users in the marketing team to see and act on data, insights and predictive models."
"Apteco software helped us to achieve our goal of having a targeted dialogue with our customers, which is based on efficient communications, automation and personalisation."
"Apteco software allows us to analyse our data with great ease to provide powerful insights. We’ve been using it since 2000 and there is no other product out there that compares."
"Predicting fan retention with Apteco software was incredibly useful. We knew exactly which fans were at low risk of lapsing meaning vital marketing activities were not used needlessly."
State-of-the-art marketing data analysis software
Apteco helps you understand your customers better than ever before. Our best-in-breed software enables you to ensure that every piece of marketing is relevant, targeted, and personal.
Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips. Use all your data to generate insights to action your campaigns. Connect, analyse, target and campaign, all in one beautiful and easy-to-use workspace.
Integrate all your data sources to connect your first-party customer behavioural data into a single view, and link seamlessly out to all your favourite fulfillment tools.
Explore transactional data and truly understand your audience, with unique visual data selection and mining capabilities, unlimited interactive dashboards and stunning visualisations.
Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and quickly create targeted customer segments.
Use your insights to create simple campaigns and monitor results. Upload data and automate campaigns using your existing martech stack and ESPs or our campaign management tools.
More marketing power when you need it
Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.
Explore millions of data records in seconds, to help you understand patterns using interactive visualisations, customer profiling analysis and predictive modelling, plus tools for data aggregation and basket analysis. Use your favourite analytical techniques to make smarter targeting decisions, and take advantage of built-in machine learning to increase cross and upsell opportunities.
Build and automate multi-channel, multi-stage, event-driven campaigns. Our approach allows you to integrate and gather communication history and responses from all your key marketing channels and data sources, both online and offline. Engage with prospects and customers in near real time and use integrated AI to continually test, monitor, and optimise your messaging and offers.
State-of-the-art technology that puts your customers first
The Apteco Marketing Suite™ enables you to ensure that every piece of marketing is relevant, targeted, and personal.
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
Seamlessly share critical data with internal stakeholders, giving them the information that’s most important to them in a user-friendly format.
Flexible packages to suit your needs
Whether you run a small business or international enterprise, our range of packages and prices are designed to be cost-effective. Create the perfect mix of bundles, features and users to suit your requirements and budget.
Give every prospect and customer the personalised experience they demand
We're a safe haven for those drowning in data, giving you the tools to deliver an outstanding customer experience. To every customer. Every time.
Our aim is to help you to create and manage marketing campaigns that produce outstanding results, by putting the right marketing messages in front of the right customer at the right time. And we understand that this isn’t always as easy as it sounds.
That’s why we help you make sense of all your data, so you can understand each and every prospect and customer. It’s why we enable you to effortlessly segment your audience for maximum impact. And why we give you industry-leading software to run smart, automated campaigns that deliver real results – all in one platform, with seamless integration with your existing martech stack.
Target with pinpoint precision using your preferred analytical techniques, such as predictive modelling, customer profiling analysis, our patented Predictive Weight of Evidence (PWE) scoring, decision trees and clustering.
Build sophisticated campaigns that use behavioural modelling, customer journey analytics and predictive analytics to recommend the best next offer and improve conversion rates and engagement.
You’re in control at all times. Connect, consider, craft and campaign from one intuitive platform. Get instant access to live reporting from any device, 24/7.