Actionable insights,
endless possibilities
Our end-to-end insight into action marketing platform makes it easy to manage your campaigns from start to finish and drive business growth. With Apteco you can simplify and streamline customer analysis and audience targeting, which means you shorten the time to insight discovery, activate audiences faster, and boost your marketing ROI.
Our technology is trusted by brands around the world
Give every prospect and customer the personalised experience they demand
We're a safe haven for those drowning in data, giving you the tools to deliver an outstanding customer experience. To every customer. Every time.
Our aim is to help you to create and manage marketing campaigns that produce outstanding results, by putting the right marketing messages in front of the right customer at the right time. And we understand that this isn’t always as easy as it sounds.
That’s why we help you make sense of all your data, so you can understand each and every prospect and customer. It’s why we enable you to effortlessly segment your audience for maximum impact. And why we give you industry-leading software to run smart, automated campaigns that deliver real results – all in one platform, with seamless integration with your existing martech stack.
Target with pinpoint precision using your preferred analytical techniques, such as predictive modelling, customer profiling analysis, our patented Predictive Weight of Evidence (PWE) scoring, decision trees and clustering.
Build sophisticated campaigns that use behavioural modelling, customer journey analytics and predictive analytics to recommend the best next offer and improve conversion rates and engagement.
You’re in control at all times. Connect, consider, craft and campaign from one intuitive platform. Get instant access to live reporting from any device, 24/7.
Boost results with powerful marketing data analysis software
Apteco helps you understand your customers better than ever before. Our best-in-breed software enables you to ensure that every piece of marketing is relevant, targeted, and personal.
Apteco Orbit™
Our leading software platform brings analytics, visualisation, customer segmentation and multi-channel campaigning to your fingertips. Use all your data to generate insights to action your campaigns. Connect, analyse, target and campaign, all in one beautiful and easy-to-use workspace.
Integrate all your data sources to connect your first-party customer behavioural data into a single view, and link seamlessly out to all your favourite fulfillment tools.
Explore transactional data and truly understand your audience, with unique visual data selection and mining capabilities, unlimited interactive dashboards and stunning visualisations.
Use data exploration and visualisation tools to select from large volumes of transactional, multi-channel data to identify your ideal audience, and quickly create targeted customer segments.
Use your insights to create powerful multi-wave, multi-channel campaigns and monitor results. Use our fully integrated Apteco email channels or upload data and activate audiences using your existing martech stack.
More marketing power when you need it
Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.
Supercharge your email marketing
Deliver personalised emails your audience will love
Design, automate and send responsive highly targeted emails directly from Apteco's marketing insights platform.