Since the project has been implemented, the team are delivering an increased level of campaigning across both channel and brand, including doubling the volumes of emails broadcast at 5% of the pre-change costs.
Callcredit Information Group
Callcredit Information Group has been using the Apteco Marketing Suite™ technology for over 10 years to deliver counts, profiling analysis, and extracts from their data assets. The Group also uses the technology as the tool for clients to access their customer databases hosted by Callcredit. We find the software to be user friendly for both developers and clients, and the Apteco team are great to work with.
Client services director , Callcredit Information Group
Through, the use of Market Insight/Apteco FastStats tool combined with the D&B data, Canon has achieved full customer segmentation, it also continues to provide the visibility needed to help shape a ‘Customer Centric Approach’, which will ultimately drive a better customer experience over the medium term
John Marks, B2B Strategy Manager, Canon
We used Apteco FastStats® to predict fan retention and as part of the weekly performance management process to track where different risk score groups should be in terms of purchasing their season ticket. This was incredibly useful. With a few days to go, we still had 10,000 tickets to sell to hit target. With Apteco FastStats we knew the vast majority of these fans were very low risk meaning vital marketing activities were not used needlessly.
Kyle Cockett, Insight Manager, Everton
Providing the SCV to analysts and marketeers at Greggs through the powerful and intuitive front end delivered by Apteco FastStats, has, for the first time, allowed the team to gain a true understanding of their customers' behaviours and motivations.
The Apteco Marketing Suite is the integral engine which is at the centre of all the actionable strategic insights, and now plays a vital role in shaping the global fundraising strategy for all these major NGOs with a combined annual individual giving income in excess of $3.1 billion US Dollars per annum.