Celebrating your success

Apteco is designed to deliver incredible results for companies of all sizes and across all sectors.

Putting power in your hands

We combine state-of-the-art technology with a friendly, approachable attitude where your needs – and those of your customers – always come first. Our sole aim is to help you put your customers and prospects at the heart of everything you do. Why? Because that builds healthy, long-term, profitable relationships.

Powering successful marketing campaigns

We’re pioneers in actionable customer data, helping you to drive business growth in numerous ways. Here are just a few.

Personalisation

Personalisation

Avoid mass communications and treat every prospect and customer as an individual.

Customer journey

Customer journey

Ensure customers get the most relevant message based on where they are in their customer journey.

Customer segmentation

Customer segmentation

Tailor campaigns so that the right audience gets the right message at the right time.

Customer data platform (CDP)

Customer data platform (CDP)

Create smarter campaigns by bringing all customer data and channels into one marketing platform.

Audience building

Audience building

Quickly create target audiences when you need them the most.

Omni-channel communications

Omni-channel communications

Deliver consistent, seamless marketing messages across all channels and touchpoints.

Predictive analytics

Predictive analytics

Communicate more effectively by understanding who your customers are and what they care about.

Automation

Automation

Create triggered campaigns for maximum efficiency and effectiveness.

Targeting and analysis

Targeting and analysis

Make informed decisions based on data insights, not guesses or hunches.

We used Apteco FastStats® to predict fan retention and as part of the weekly performance management process to track where different risk score groups should be in terms of purchasing their season ticket. This was incredibly useful. With a few days to go, we still had 10,000 tickets to sell to hit target. With Apteco FastStats we knew the vast majority of these fans were very low risk meaning vital marketing activities were not used needlessly.

Kyle Cockett, Insight Manager, Everton

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