Apteco Orbit™
Actionable insights, endless possibilities. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Your end-to-end actionable data insights online platform
One place to create audience lists, visualise your data, and activate and optimise high-performance marketing campaigns.
Connect
Access all your connected data sources to make smarter, data-informed decisions from a single view of your first-party data, powered by FastStats Designer™. Then integrate and connect data with your preferred ESPs and fulfillment channels.
Connecting with people is easy too. Your data tells a story, and Orbit makes it easy for you to share insights and campaign reports with all relevant stakeholders in a simple, visual online format.
Analyse
Embrace formidable analytics capabilities powered by Apteco FastStats® technology to explore your data. Create dashboards containing key insights with the ability to filter, build lists and drill down interactively from visualisations.
Design beautiful, branded dashboards to share insights across your organisation. Visualisations are updated automatically to reflect the latest data refresh, so your teams can always work with up-to-date information.
Target
Better understand your audiences for more targeted and effective campaigns. Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and create targeted customer segments.
Quickly create and check a target audience list for your campaign, and then export, or trigger a broadcast, using your chosen ESP. Empower your marketing teams to build audience definitions for themselves, directly from visualisations, at the moment of need.
Campaign
Turn your insights into action, all within one platform. Send and monitor your campaigns with instant, real-time access to activity reports from Apteco PeopleStage™. Upload data and automate campaigns using your existing martech stack and ESPs or our campaign management tools.
Monitor the status and progress of your campaigns within the Orbit platform from any connected device, 24/7, so you can always use live insights to act fast.
See our software in action – watch our demo videos
Use all your data to generate insights to action your campaigns using Apteco Orbit.
Connect, analyse, target and campaign, all in one beautiful workspace.
Orbit use cases
Explore some examples of how companies currently benefit from Apteco Orbit.
Apteco provided direct access for multiple users in the marketing team to see and act on data, insights and predictive models.
Marie-Louise Lord, Senior CRM Manager, New Look
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
More marketing power when you need it
Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.
Related content
Access our range of resources relating to the features and benefits of Apteco Orbit.
Experience the power of Apteco software first-hand with a personal demo
Refine your marketing initiatives and improve the customer experience you deliver
Simply put, the Apteco Marketing Suite helps you quickly convert large volumes of transactional, multi-channel customer data into actionable insights. Benefit from a deeper understanding of your audience, and the ability to act quickly to turn those insights into meaningful marketing messages.
Data silos are a thing of the past. Turn your data into a source of competitive advantage and get a complete view of every customer and prospect.
Enjoy complete control over your marketing campaigns. Set automated triggers and implement rules to dictate who gets what message and when.
Every aspect of your campaigns can be done at pace, from smart utilisation of data to the timeliness of messages and real-time reporting.
Our core products
The Apteco Marketing Suite comprises three powerful products, each designed to help you work faster and with greater accuracy.
Analyse
Apteco FastStats® is the first part of your journey to truly understanding your customers and prospects. Quickly mine your customer data and use analytics to fine-tune your campaigns.
Campaign
Apteco PeopleStage™ allows you to put those insights to good use. Even complex, multi-channel campaigns are easy to set up and manage.
Share
Apteco Orbit™ is an online platform that enables you to share interactive dashboards, campaign activity and data storyboards. Create audience segments from visualisations in an easy-to-use and safe environment.
How you benefit
- Share interactive dashboards
- Real-time campaign reporting
- Create audience segments from visuals
Flexible packages to suit your needs
Whether you run a small business or international enterprise, our range of packages and prices are designed to boost your cost-effectiveness.
