Apteco PeopleStage™

Seize the initiative when customers initiate triggers. After all, the right communication at the right time is the golden rule of data-driven marketing. Automate your online abandonment campaigns so that a coupon arrives in the post the following day, or use location-based marketing to initiate an instant smartphone push.

Make ongoing, incremental improvements a certainty for your campaigns. Continuously monitor, adapt and develop marketing communications with integrated AI features offering automated content alternatives to ensure the best response rates.

Push your targeted marketing messages out to new audiences via email or display, or draw consumers towards your products using social media and pay per click. Create more loyal customers and followers to drive engagement and sales.

Repetitive but necessary work slowing you down? Create handy templates, allowing you and your team to repurpose previous campaigns and increase the speed of your activities.

Design and build true omni-channel campaigns thanks to integrations with your key marketing channels. Make your message heard wherever your customers are.

Don’t miss your moment. Use live data resources to immediately engage with new prospects and customers.

Add extra insights and automated intelligence capabilities into your campaigns. Promote the most likely next purchase, adapt content choices, prioritise campaigns, and optimise to each individual’s preferences.

Track the performance of your campaigns at every stage, and through every channel. With control groups and on-going response analysis you can make changes to improve performance. Collect and define response data for closed loop marketing and event-triggered response handling.

Closely define every element of your communications and campaigns, with the ability to set rules around frequency, concurrency, prioritisation, costs and, GDPR requirements.