Apteco PeopleStage™
Create, manage, and automate multi-channel, multi-stage, event-driven marketing communications and personalised campaigns.
Powerful, automated campaigns that deliver real results
Give your campaigns the best chance of success. Put insights into action through your existing martech stack of ESP and fulfilment channels, using live data to engage and optimise at every step.
Increase the value of each customer
With Apteco PeopleStage you can quickly and efficiently build powerful campaigns and orchestrate journeys across all your channels; campaigns that turn prospects into customers, and occasional customers into loyal advocates.
Near real-time
Seize the initiative when customers initiate triggers. After all, the right communication at the right time is the golden rule of data-driven marketing. Automate your online abandonment campaigns so that a coupon arrives in the post the following day, or use location-based marketing to initiate an instant smartphone push.
Automated alternatives
Make ongoing, incremental improvements a certainty for your campaigns. Continuously monitor, adapt and develop marketing communications with integrated AI features offering automated content alternatives to ensure the best response rates.
Drive push and pull digital strategies
Push your targeted marketing messages out to new audiences via email or display, or draw consumers towards your products using social media and pay per click. Create more loyal customers and followers to drive engagement and sales.
Build campaigns quickly
Repetitive but necessary work slowing you down? Create handy templates, allowing you and your team to repurpose previous campaigns and increase the speed of your activities.
Maximise channels
Design and build true omni-channel campaigns thanks to integrations with your key marketing channels. Make your message heard wherever your customers are.
Engage using live data
Don’t miss your moment. Use live data resources to immediately engage with new prospects and customers.
Apteco Intelligence (AI)
Add extra insights and automated intelligence capabilities into your campaigns. Promote the most likely next purchase, adapt content choices, prioritise campaigns, and optimise to each individual’s preferences.
Evaluate campaigns
Track the performance of your campaigns at every stage, and through every channel. With control groups and on-going response analysis you can make changes to improve performance. Collect and define response data for closed loop marketing and event-triggered response handling.
Implement contact rules
Closely define every element of your communications and campaigns, with the ability to set rules around frequency, concurrency, prioritisation, costs and, GDPR requirements.
We have finally been able to achieve our goal: to send personalised communications whilst also ensuring the right customers are notified of events, at the right time.
Sarjit Binning, Marketing Database Manager, NEC Group
Automated campaigns and journeys
Automation allows you to enjoy marketing complexity with operational efficiency. Triggered messages and carefully considered workflows enable you to orchestrate customer journeys and quickly respond to status changes, enabling you to communicate with your customers at the right time and in the most appropriate way.
Highly personalised
With Apteco PeopleStage you can achieve high levels of personalisation every time, across every channel, and with every customer. We help you to improve the performance of your campaigns by enabling you to demonstrate that you understand and value each customer.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
PeopleStage use cases
Explore some examples of how companies currently benefit from Apteco PeopleStage.
Customer journey
Personalisation
Omni-channel marketing
Related content
Access our range of resources relating to the features and benefits of Apteco PeopleStage.