Powerful, automated campaigns that deliver real results
Ensure your campaigns have maximum impact by automating and coordinating multi-channel, multi-stage, personalised communications.
Increase the value of each customer
With Apteco PeopleStage we help you turn insights into action, putting your data to the best possible use. You can quickly and efficiently build complex campaigns across all your channels; campaigns that turn prospects into customers, and occasional customers into loyal advocates.
Near real-time
Seize the initiative when customers initiate triggers. After all, the right communication at the right time is the golden rule of data-driven marketing. Automate your online abandonment campaigns so that a coupon arrives in the post the following day, or use location-based marketing to initiate an instant smartphone push.
Automated alternatives
Make continual improvement a certainty for your next campaign. Continuously adapt and improve your marketing campaigns to boost engagement rates and drive increased sales.
Drive push and pull digital strategies
Push your targeted marketing messages out to new audiences via email or display, or draw consumers towards your products using social media and pay per click. Create more loyal customers and followers to drive engagement and sales.
Build campaigns quickly
Often send out similar campaigns? Create handy templates, allowing you and your team to repurpose previous campaigns and increase the speed of your activities.
Maximise channels
True omni-channel campaigns can be created thanks to integrations with key marketing channel genres. Make your message heard wherever your customers are.
Engage using live data
Don’t miss your moment. Use live data resources to immediately engage with new prospects and customers.
Apteco Intelligence (AI)
Add extra insights and automated intelligence capabilities into your campaigns. Promote the most likely next purchase, adapt content choices, prioritise campaigns, and optimise to each individual’s preferences.
Evaluate campaigns
Track performance of every stage of your campaigns, and through every channel. With on-going analysis you can make changes to improve performance.
Implement rules
Closely define every element of your communications and campaigns, with the ability to set rules around frequency, concurrency, and costs.
We have finally been able to achieve our goal: to send personalised communications whilst also ensuring the right customers are notified of events, at the right time.
Sarjit Binning, Marketing Database Manager, NEC Group
Automated campaigns
Automation allows you to enjoy marketing complexity with operational efficiency. Triggered messages and carefully considered workflows enable you to quickly respond to status changes and communicate with your customers at the right time and in the most appropriate way..
Highly personalised
With Apteco PeopleStage you can achieve high levels of personalisation every time, across every channel, and with every customer. We help you to improve the performance of your campaigns by enabling you to demonstrate that you understand and value each customer.
Apteco Marketing Suite integrations
Get one version of the truth and operate with greater accuracy and efficiency by integrating the Apteco Marketing Suite with your existing applications and tools.
PeopleStage use cases
Explore some examples of how companies currently benefit from Apteco PeopleStage.
Customer journey
Personalisation
Omni-channel marketing
Related content
Access our range of resources relating to the features and benefits of Apteco PeopleStage.