Webinar: How to find and share the stories hidden in your data
18 Feb 2020 | by Melanie Davis
Your data is a goldmine of compelling stories. Learn how to use Apteco Orbit collections and dashboards to discover, extract and communicate these successfully.
Welcome to our new series of webinars exploring how the Apteco Marketing Suite™ can help marketers overcome some of their most common challenges.
Join our founder and MD James Alty for the second webinar, in which you’ll discover how to use collections to analyse, collect, review and share insights from a campaign.
He also covers using dashboards to both understand the marketplace and create target audience groups using visual data selection. This allows marketing teams to ‘self-service’ and access the subsets they need to run future campaigns.
We hope you found that useful as a guide to sharing insights, using dashboards to share a curated view of your customer data, and linking insight with action by visually selecting data to create target audiences.
Tune in for the next webinar, and learn how to use Apteco to monitor, analyse and share.