Using the new Orbit audiences tool to create and segment the ideal target audience for your next marketing campaign.
Welcome to our new series of webinars exploring how the Apteco Marketing Suite™ can help marketers overcome some of their most common challenges.
In this first webinar, our MD James Alty explains how the new online Orbit audiences tool can help marketers create their own audience segments when they want – without waiting for IT’s help. Watch now to get practical tips on how to segment your customer data to define your target audience, and build the perfect list for your next campaign.
We hope you found this webinar useful in helping you to navigate your customer data, create and refine rules to determine your target audience, and share your list with colleagues.
Look out for the next episode in our webinar series, where we show you how to efficiently share your data insights with colleagues.
Group marketing manager
Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.