SlideShare: 6 ways retailers can maximise their marketing potential with martech

14 Jul 2023  |  by Melanie Davis

Discover how marketing technology can be used to help retail marketers create, manage and optimise personalised experiences.

The retail sector is evolving at a rapid rate, and one of the main factors impacting the sector, is changing consumer preferences. Not only are consumers more discerning with the products they buy, but they’re also increasingly reliant on hybrid shopping – making it harder for retail marketers to track customer journeys on their own.

That’s why marketing leaders are turning to marketing technology for support. Swipe through our SlideShare to learn about the various ways martech can help you.

Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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