02 Aug 2018
by Melanie Davis
Segment and Analyse Customers By Loyalty
In the third of our FastStats tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video will show how the segmentation tool allows you to analyse predefined segments of your database. It can be used to analyse customer loyalty and explore patterns over time as customers take a journey with your business.
Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to define and analyse customer segments by the frequency and value of their transactions.