FastStats Tutorial Episode 3: Segment and Analyse Customers By Loyalty

02 Aug 2018  |  by Melanie Davis

 

Segment and Analyse Customers By Loyalty 

In the third of our FastStats tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video will show how the segmentation tool allows you to analyse predefined segments of your database. It can be used to analyse customer loyalty and explore patterns over time as customers take a journey with your business.  

Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to define and analyse customer segments by the frequency and value of their transactions.

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Melanie Davis

Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 17 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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