FastStats Tutorial Episode 2: Calculate Customer Lifetime Value

26 Jul 2018  |  by Melanie Davis


Calculate Customer Lifetime Value

In the second video in our tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, we demonstrate how easy-to-follow step-by-step Wizards allow you to create new variables for use in your analysis. These are called virtual variables, and can be used to summarise or aggregate existing information into new forms.

In this example, using our fictitious travel company database of over 1 million people, we’re going to calculate the lifetime value of individuals based on the sum of their previous transactions using the Aggregation Wizard.

See how marketers are using data to get rich insights by downloading the Customer Centric Data Trends 2018. 


Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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