Adroit were selected to deliver and revolutionise the global benchmarking project in 2017 and were tasked with implementing the vision of the project which was “fewer figures, more strategic & actionable insight”, whilst also achieving the following three core objectives:
- Deliver a concise and highly visual analysis across the participating organisations and markets to inform senior audiences, who may not all be fundraisers, on key trends and highlighting on where the opportunities and issues are. This component is focused on core insight and should be attractive both in contents and formats.
- Provide a business intelligence solution that can be securely and remotely accessed by agreed users to dig out further insight through filters rendering all the dimensions available from the data sets e.g. Source origin, Gift type, Initial value band, Payment method, etc. The solution proposed should be easy to navigate and allow intuitive data exploration to users with minimum training.
- Provide advanced users an access to the underlying data set – the purpose is to grant a limited number of authorised users with advanced technical and programming skills sufficient autonomy to produce ad hoc analysis and respond to specific analysis requirements.
Apteco FastStats® is at the heart of the project, with all subsequent applications and analysis fed from the Apteco Marketing Suite™ system.
The Apteco solution
The International Fundraising Leadership Forum license the Apteco Marketing Suite™ via their chosen Apteco approved reseller Adroit.
Adroit were tasked with implementing the vision of project, specifically to produce a concise and highly visual analysis on key trends, deliver a business intelligence solution that could be securely and remotely accessed by agreed users and to provide advanced users an access to the underlying dataset. One application, called Indigo, is loaded from the Apteco’s FastStats® analytics system and currently contains non-personal data for 76 million donors and 400 million+ gift records, and can be accessed by each organisations' analysts.
In 2017 the study involved over 80 individual organisations and markets, including European, Asian, North & South American markets, and allowed for 100 selected users. Apteco FastStats® was at the heart of the solution.