Customer Journeys: The Basics of Journey Management in Marketing

From unifying your data sources to accurate analysis of audience behaviours, learn the seven key steps to crafting a brand experience that truly resonates with your customers.

At one of our recent FastStats User Group Conferences, we quizzed 350 experts across the marketing and IT sectors, and found the Customer Journey to be a unanimous concern. While most business owners are well aware of its importance, a surprising majority still don’t feel confident in their ability to manage it. Read on to discover the fundamentals behind managing a powerful customer journey from end to end.

Melanie Davis's picture

Melanie Davis

Marketing Manager

Melanie Davis has been Marketing Manager at Apteco Ltd since 2007. Her role in driving the FastStats® brand to support Apteco’s partner channel includes a wide range of marketing activities from advertising and website development to exhibitions and events. Melanie has worked as a B2B marketer in the data and direct marketing industry for over 14 years and is responsible for the annual FastStats® user group conference which now attracts over 250 delegates.