Web analytics integrations
Integrate the Apteco Marketing Suite™ with Cognesia and iJento
Even more insight with web analytics integration
The Apteco Marketing Suite™ solutions support integration with web analytics software to help your team track and understand website users’ behaviour. This gives marketers a 360° view of their offline and online marketing data, which they can use to inform future marketing campaigns and website design.
Apteco partners with:
Cognesia (formerly Intellitracker)
Cognesia has been at the forefront of successfully delivering interactive business intelligence solutions since 1997 and was one of the first companies in the UK to recognise the importance of being able to identify and utilise visitor behaviour data on digital channels such as web, TV and mobile.
Cognesia continues to play a central role in applying proven marketing tactics like behavioural profiling, customer segmentation and targeted marketing to the improvement of their client's digital productivity and profitability.
iJento is a technology company that helps data driven organisations integrate and analyse their customer information across multiple domains, devices and channels. iJento leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends and Google Analytics) and business intelligence investments and delivers a fast and ROI driven multichannel customer intelligence solution. The company helps major brands and businesses, including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank, get direct access to their visitor data and gain sophisticated insights into customer behaviour, interests and intent at the individual level. The result is continuously improved customer engagement, marketing performance and business growth.
Multi-channel marketing needs, multi-channel profiling
Through integration with Cognesia and iJento, the Apteco Marketing Suite™ ensures that your marketing team can build a comprehensive overview of every client and prospect, both on and offline.
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.