Insight Initiative with Adroit Data & Insight
Adroit Data & Insight have developed a global fundraising benchmarking and platform for the IFL Forum, a consortium of major NGOs, including Amnesty International, Care International, Greenpeace, Oxfam, Red Cross, Save the Children, SOS Villages, UNHCR, UNICEF, WWF.
The benchmarking project in 2017 has involved over 80 individual organisations and markets. This includes European, Asian, North & South American markets, and allows organisations to understand in detail how they are performing in their individual fundraising. Adroit have developed a large base of metrics for each NGO to support analysis & planning of their fundraising programs based on their actual gift transactional data, and other information held at the anonymised account or supporter level, which is processed and normalised.
Adroit have revolutionised the benchmarking deliverables by engineering the available data and developing specific insight and applications aimed at senior fundraisers. The application called Indigo, is loaded from Apteco’s FastStats analytics system which also can be accessed by each organisations analysts to drill down to more adhoc analysis. This allows different users to access information from the same dataset and gain insight relevant to their markets. The applications are now being used globally by hundreds of fundraisers to better understand the dynamics in their market and how they rank against similar organisations. Adroit provide training, support and user forums for each market.
The IFL Forum is a consortium of large NGOs, and includes: Action Aid, Amnesty International, Care International, Greenpeace, Medicine sans Frontiers, Operation Smile, Oxfam, Red Cross, Save the Children, SOS Villages, UNHCR, UNICEF, World Vision, WWF.
Adroit Data & Insight
Adroit is a specialist data & insight agency providing organisations with advanced analysis and systems solution capability.
Apteco is a privately-owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Originally established in 1987, the founders continue to invest in the next generation of the Apteco Marketing Suite™. There are now over 500 FastStats® systems worldwide and over 3,700 users, including 500 campaign management users.
Apteco Australia welcomes enquires from prospective partner organisations. For details please contact: