16 Oct 2018
by Melanie Davis
What can we learn from the facts and stats inside Apteco’s “Customer Centric Data Trends 2018” report?
When marketers talk about “trending topics”, we’re often indicating what we would like to happen, rather than useful findings driven by data. It’s an example of the quote by poet Andrew Lang, who compared the selective use of statistics to the way a drunk uses a lamppost – more for support than illumination.
The “Customer Centric Data Trends 2018” report from Apteco is different.
We’ve analysed survey results from 300 customer insight and data analytics professionals to get a real picture of current and future marketing trends. We all know what customer journeys are, but how many marketers are using them effectively? Are artificial intelligence and machine learning having genuine impact in the marketing world? And what’s going on with the acronym we all know and love, GDPR?
This infographic draws together key points from the report across six main areas, giving you a useful taste of how the full report can inform and improve your marketing campaigns in 2018.
Big numbers? Big trends. And they’re not the only ones. For the big picture of what companies are thinking hardest about this year, download your own copy of Apteco’s “Customer Centric Data Trends 2018” today.