How to avoid data-driven marketing mistakes in 10 steps

In this SlideShare, you’ll find out how to place a customer’s needs and interests first while avoiding common pitfalls in data-driven marketing.

Data-driven marketing places the customer’s needs and interests at the centre of marketing strategy, which is designed to enrich their journey -- nurturing a potential lead. But marketers often fall foul of the hidden pitfalls while trying to harness the power of data-driven marketing. In 10 simple steps, you can learn to navigate safely away from these common mistakes. 

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Anne-Kathrin Stolz.'s picture

Anne-Kathrin Stolz

Anne-Kathrin Stolz joined Apteco in mid-2015. She takes care of marketing activities in German-speaking countries. Anne-Kathrin's duties include the Apteco blog, events and webinars as well as the coordination of joint marketing campaigns with the distribution partners.