FastStats Tutorial Episode 4: Discover Where Customers Live and What They Buy

Discover Where Customers Live and What They Buy 

Our fourth video illustrating how FastStats can answer some of the key questions you have about your customers looks at how understanding the geographical distribution of your customers by the products they purchase can increase insight into your marketplace. You can highlight areas of untapped potential and facilitate campaign planning and execution. The FastStats Geo module is an integration with Microsoft Bing Maps that allows you to create custom maps of customer segments, add reference points, and select geographical areas for targeting in your marketing campaigns. 

Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to select a group of customers and create a shaded map showing their distribution across the UK.

Melanie Davis's picture

Melanie Davis

Marketing Manager

Melanie Davis has been Marketing Manager at Apteco Ltd since 2007. Her role in driving the FastStats® brand to support Apteco’s partner channel includes a wide range of marketing activities from advertising and website development to exhibitions and events. Melanie has worked as a B2B marketer in the data and direct marketing industry for over 14 years and is responsible for the annual FastStats® user group conference which now attracts over 250 delegates.