Apteco Blog

Centralise your communication history and use it!

How your audience interacts with your current comms should dictate how you next interact with them.

Read more Written by LizWalker on Fri 10 May 2019

Customer Journeys: The Basics of Journey Management in Marketing

From unifying your data sources to accurate analysis of audience behaviours, learn the seven key steps to crafting a brand experience that truly resonates with your customers.

Read more Written by Melanie Davis on Mon 4 Feb 2019

The Apteco Datathon: 5. What is significant about East Anglian football?

In the latest blog in our Apteco Datathon series, we analyse the results of English football games to reveal fascinating trends. While most of us know who won the league last year, what about a...

Read more Written by Chris Roe on Thu 20 Dec 2018

The Apteco Datathon: 4. The property market in Melbourne

Using FastStats, we analyse key data to see what has the greatest impact on property prices in Melbourne.

Read more Written by Chris Roe on Fri 14 Dec 2018

Apteco User Group Conference 2018 – the Highlights

Ka mate! Ka mate! Kaora! This year’s Apteco User Group Conference began with some unusual words…

Read more Written by Francesca Hose-Berté on Fri 30 Nov 2018

On-the-fly Aggregations part 3

We introduce a new type of aggregation and demonstrate how it can provide deeper data analysis.

Read more Written by Chris Roe on Tue 27 Nov 2018

CubeLookups: Comparing to an average

A use-case for the less familiar CubeLookup() expression, which can be especially powerful in particular analytical scenarios.

Read more Written by Chris Roe on Tue 13 Nov 2018

Building a Business Case for Marketing Automation

We delve into the specific efficiency and effectiveness gains you can enjoy from a truly automated campaign.

Read more Written by Martin Clark on Tue 30 Oct 2018