Apteco Blog

Woman looking at futuristic analytics dashboard

Why customer analytics is a crucial factor for success

What is behind the term ‘customer analytics’, and what benefits are gained by focusing on communication with existing customers?

Read more Written by Kristina Kramer on Mon 18 Nov 2019

Sequencing transactions through pattern matching – Part 1

How Apteco FastStats® can offer valuable customer insights into customers’ purchasing history.

Read more Written by Chris Roe on Fri 15 Nov 2019

Infographic: What is Artificial Intelligence (AI)?

Everyone talks about AI, but what does it really mean for marketers?

Read more Written by Francesca Hose-Berté on Fri 1 Nov 2019

The top 7 things a marketer needs to know about their customers

How to get the most important information about your customers to improve the performance of your campaigns.

Read more Written by Anne-Kathrin Stolz on Fri 18 Oct 2019
Audience building with Apteco

Webinar: Audience building with Apteco

Using the new Orbit audiences tool to create and segment the ideal target audience for your next marketing campaign.

Read more Written by Melanie Davis on Mon 7 Oct 2019

Infographic: Seven basic steps to developing a better customer journey

In this infographic, you’ll find out in just seven steps how to develop a better customer journey – so you can nurture relationships into leads.

Read more Written by Melanie Davis on Fri 27 Sep 2019

How to avoid data-driven marketing mistakes in 10 steps

In this SlideShare, you’ll find out how to place a customer’s needs and interests first while avoiding common pitfalls in data-driven marketing.

Read more Written by Anne-Kathrin Stolz. on Mon 16 Sep 2019

Send more relevant, meaningful, and timely messages with access to a centralised history of customer communications

Why navigate through batches of siloed data about your customers when it can all be viewed in one place?

Read more Written by Liz Walker on Mon 2 Sep 2019