Apteco Blog

Send more relevant, meaningful, and timely messages with access to a centralised history of customer communications

Why navigate through batches of siloed data about your customers when it can all be viewed in one place?

Read more Written by Liz Walker on Mon 2 Sep 2019

Want to engage your customers more? Try these 4 campaign ideas!

How to create and manage marketing campaigns that promote greater customer engagement.

Read more Written by Melanie Davis on Mon 15 Jul 2019

Zero-Carbon Apteco

As Theresa May announces the government’s pledge for net zero UK carbon emissions by 2050, Apteco MD James Alty discusses the renovation of the company’s office in Warwick, UK, and the key...

Read more Written by James Alty on Mon 17 Jun 2019

Infographic: Mapping out the customer journey and other key data trends

Analysing the key findings and stats from Apteco’s “Are you on board with the customer journey?” report

Read more Written by Melanie Davis on Fri 7 Jun 2019

Centralise your communication history and use it!

How your audience interacts with your current comms should dictate how you next interact with them.

Read more Written by Liz Walker on Fri 10 May 2019

Customer Journeys: The Basics of Journey Management in Marketing

From unifying your data sources to accurate analysis of audience behaviours, learn the seven key steps to crafting a brand experience that truly resonates with your customers.

Read more Written by Melanie Davis on Mon 4 Feb 2019

The Apteco Datathon: 5. What is significant about East Anglian football?

In the latest blog in our Apteco Datathon series, we analyse the results of English football games to reveal fascinating trends. While most of us know who won the league last year, what about a...

Read more Written by Chris Roe on Thu 20 Dec 2018

The Apteco Datathon: 4. The property market in Melbourne

Using FastStats, we analyse key data to see what has the greatest impact on property prices in Melbourne.

Read more Written by Chris Roe on Fri 14 Dec 2018